Speaker Selection Strategy

Attendees prioritise interesting and relevant content over celebrity speakers, with 38% seeking to be better informed and 35% aiming to feel inspired and motivated. This underscores the importance of selecting speakers who offer substance and relevance to the audience. (Source: 2024 Freeman Trends Report)

Selecting the right speakers is vital for the success of any conference. This crucial  process requires careful consideration of  numerous factors to ensure that the chosen speakers not only align with the conference objectives, but also enliven the chosen themes and topics while fully engaging the audience. This complex process can be extremely labour and time intensive, Intellivent Systems can help make the process more efficient and effective.

1. Alignment with Conference Objectives and Audience Interest

Clarify the conference objectives

Clearly outline the goals and themes of your conference. Determine what expertise and perspectives are needed to meet these objectives. For instance, if one of the goals is to showcase innovation, speakers with a strong background in academia or industry research would be ideal.

Determine conference theme and topics

Clearly establish the overarching theme of your conference. The theme should reflect event’s objectives and target audience interests.  Break down the overarching theme into specific topics or sessions to allow for a structured approach to identifying relevant speakers. 

Audience Alignment

Ensure that speakers align with the interests and needs of your target audience. Consider what would be most valuable and engaging for them. If your audience consists of industry professionals, practical insights and case studies may be more relevant than theoretical discussions.

2. Speaker Characteristics 

Expertise and Credibility: Seek speakers who have a strong reputation and credibility in their respective fields. Strive for a balance between established experts and emerging voices to provide divers and dynamic perspectives.  Look for speakers with the following: 

  • Are experts in their fields with deep knowledge of the conference topics

  • Can provide valuable insights and actionable information

  • Have previous speaking engagements, publications, and professional achievements

Engagement and Presentation Skills: Look for dynamic and engaging speakers who can captivate the audience. Consider their:

  • Presentation style

  • Ability to communicate effectively

  • Capacity to engage with the audience

Diversity and Inclusion: Aim for diversity in speakers to offer varied viewpoints and experiences. Consider factors such as gender, ethnicity, background, and expertise.

3. The Search Process

Research Potential Speakers: Conduct thorough research on potential speakers. Look for recommendations from trusted sources, review past presentations or talks, and assess their suitability for your event.

Utilise Networks and Connections: Tap into your network and industry connections to find potential speakers. They may recommend suitable candidates or provide referrals.

Call for Speakers: Issue a call for speakers to attract a diverse range of applicants. This can help discover emerging voices and fresh perspectives.

Evaluate Past Performance: Review feedback and evaluations from previous conferences to identify speakers who were well-received and those who may not have met expectations.

Intellivent Systems has an extensive AI driven database of potential speaker candidates.
Let’s collaborate to make your event outstanding!

4. Sources of Speaker Candidates

Internal Expertise: Start by looking within your organisation or network for individuals who are experts in the conference topics. They could be colleagues, partners, or contacts who can speak on relevant subjects.

Recommendations: Ask for recommendations from colleagues, industry contacts, or advisory board members, who may know experts who would be perfect for your event.

Industry Associations and Organisations: Reach out to industry associations or professional organisations, related to your conference theme. They often have experts who may be willing to speak or can recommend suitable speakers.

Academic Institutions: Contact professors, researchers, or experts from universities or research institutions who specialise in the conference topics.

Social Media and Online Communities: Engage with relevant communities on social media platforms or industry forums.

Publications and Blogs: Look for authors of relevant books, articles, or blogs in your field. They may be knowledgeable and experienced speakers who can share valuable insights.

Speaker Directories and Bureaus: Utilise organisations where experts list their areas of expertise and speaking experience.

Intellivent Systems has an extensive AI driven database of potential speaker candidates.
Let’s collaborate to make your event outstanding!

5. Conclusion

Selecting the right speakers for a conference requires a structured approach, thorough research, and careful consideration of various factors. By defining the conference theme and topics, identifying key expertise and perspectives, and conducting a comprehensive search, you can ensure a successful and engaging event that meets the needs of your audience.

However, do be open to adjustments and changes in your speaker lineup if needed due to unforeseen circumstances or emerging opportunities.

(1) Freeman (2024) The Freeman Trends Report

Intellivent Systems has an extensive AI driven database of potential speaker candidates.
Let’s collaborate to make your event outstanding!